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We have selected these marketing tools based on their diversity in approach to the variables shown above, as well as notable histories of excellence in the marketing analysis world. Knowing the best marketing analytics tools and how they can be implemented within your business is crucial in 2020’s often-changing business climate. Choosing the right tool is vital for collecting the data your business needs to benchmark its effectiveness against competitors. Having insight tools in place for each section of Smart Insights’ RACE Planning Framework across the buyer lifecycle is vital for brand awareness, conversions, and customer engagement.

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  • CRM Freshworks CRM Freshworks CRM software caters to businesses of all sizes.
  • Even though you can use Loomly to plan any type of content, it’s focus is definitely social media posts.
  • Similar to standard email marketing software vendors, marketing automation software vendors have created workflow templates that help guide you through the automation process.
  • Our full review breaks down features, customer support, pricing, and other aspects of this platform.
  • This way, you don’t have to build new sequences from scratch.

If you don’t agree, we welcome feedback and healthy debate. The email marketing software world is not immune to fake news. Snappa is a great tool for creating social media image without needing graphic design skills. These are just some of the amazing features you’ll find when using marketing automation software. As a result, it’s important for you to determine your most needed features before making a purchase decision.

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Find out if HubSpot Marketing Hub meets the email marketing needs of your business. If you’re looking for an extremely intuitive, well-designed email marketing solution then Benchmark Email has you covered. It makes complex features seem easy with its step-by-step approach. Having undergone a dramatic redesign in 2018, this email marketing software is starting to make its mark and challenge the dominance of the industry heavyweights. Find out what makes this young pretender to the email marketing throne stand out. At The Blueprint, we have put together our completely independent list of the top 10 best email marketing platforms out there at the moment.

Adobe offers tools through its three cloud solutions, Document Cloud, Creative Cloud, and Experience Cloud. Marketers can make customized emails through integration with Adobe Dreamweaver. Multichannel site design is equally approachable and synchronized, so users maintain their brand image on a multi-platform level. Adobe allows marketers to maintain Daemon Tools watchfulness and control. It also collects deep and predictive analytics to benefit marketing campaigns. Below, we have indexed some of the best tools available in today’s market.

You can email a contact directly from the Contact Record, and you can make aVoice-over-IP call if you have turned on this paid feature of HubSpot Sales. This integration lets you log and save call information within each contact record so there is a transparent history of which marketers and sales professionals interacted with contacts. You won’t find these features on the other platforms we reviewed. Ideal for small businesses where managers wear multiple hats, Infusionsoft by Keap is both the launchpad and the control center for various email marketing and CRM activities. Following the industry trend of expansion, Constant Contact now tackles popular marketing channels like social media and media buying. With the pandemic making in-person collaboration more difficult, one of the best ways to keep marketing initiatives fresh and flowing is an automation platform. We test the top providers to help you pick the right one to boost your business.

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With the plethora of tools readily available it’s difficult to know where to start. UserVoice’s beautifully designed customer service platform is a great place for large teams to tackle online customer service needs.